According to me the content freshness play important role in search engine optimization. There are two different types of updation which we required in different situations.

Updation in site: We need to update the site by adding any page. Because if we don’t any update the site for a long time, then search engine can consider the site as dead as a result the ranking and traffic can be down. For this we need to add some pages at some intervals. This is the reason for installing blogs on the sites, because by these blogs our site automatically gets update. We can also do such updation by adding the new pages in the site.

Updation in optimized page: Such type of updation can be done on individual pages. There are two primary reasons for updating the page of site. First is early crawling, for this we need to change the size of the page by adding some content on page. Because when the size of the page changes, search engine thinks that the page has something new and the page gets crawled earlier. Second we can change the meta tags (Title and Description), because meta tags play important role in search engine ranking. Content refreshment for individual page is also part of this type of updation. Content refreshment is also helpful for getting better ranking and traffic. Such type of updation can enhance the ranking on search engine. Meta tags editing requires some analysis of current meta tags. For example we need to check at what position we are with these Meta tags. We need to analyze our current meta tags and the meta tags used by some top ranking sites. Then we can change our meta tags accordingly.

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