Name of the web pages are taken into consideration by search engine while calculating the keyword density and listing your webpage in the SERP. So you have to pay special attention to page naming because it is meaningless to make pages with names such as page1.html, page2.html etc.
One can incorporate the targeted keyphrase in the name of the title because it will help in improving the search engine ranking as well as it also helps the person who is doing editing in the site. Apart from that it can attract visitors when your webpage is listed in the search engine result pages.
The name of the webpage should be same as your keyphrase. You can use hyphen (-) instead of space and underscore (_) to separate the words. For example if your page is about search engine optimization the name of the page would be search-engine-optimization.html. All search engine treats hyphen (-) as keyword separator while some search engine do not consider underscore (_) as keyword separator. So it is wise to use hyphen in the name of the webpage. One More thing you need to take into consideration while naming any page is not to use space in the name of the webpage for example example.com/search engine optimization.html because when the page is loaded in the browser the space will converts into %20 sign. So Ideally, best way is to use hyphen to separate to keywords in the name of the webpage.
The Extension of webpage depends on the scripting language used. Normally htm or html is used in simple web pages. But if one has used any scripting language the extension may be changed as php, asp or aspx. If you have not used any scripting language its up to you either use htm or html. Most commonly used extension for web pages are php, asp, aspx, jsp, htm, html etc.
SEO Tips – Get the tips and tricks to boost up your ranking on various search engines by browsing the pages of Important SEO Tips.
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