Social bookmarking has been in existence for a number of years now. However, people still discover new concepts as they learn more about the Internet marketing world. They also discover new things on how to best get traffic to sites and blogs. Social bookmarking is an organizational process that takes steps further by making public the list of sites that you frequently visit.

Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. In a social bookmarking system, users save links to web pages that they want to remember and/or share.

Advantages of social Bookmarking are as follows:

• It provides good opportunity for internet affiliate marketing. If you succeed to build up an extensive private network of people, chances of increased sale of your product/service increase.
• Social bookmarking results in generating millions of page views on monthly basis. It attracts the visitors from all over the world, thus the internet marketers use this web traffic to get the target customers.
• This system offers the facility to rank a particular resource on the basis of number of times it has been bookmarked by the users.
• It helps in merging bookmarks from many computers, organization of bookmarks, sharing of bookmarks with friends and so on.
• Useful links can be provided to the readers of libraries through social bookmarking.
• Additional money can be earned through this resource.More traffic is generated at your website by its use, thus you can make more money once you receive increased web traffic.

Social bookmarking helps to save, maintain and keep our bookmarked sites safe. When we bookmark some sites on our windows based program or browser based application, some times there are chances to loss all bookmarked data of our computer. So, at that time our online saved bookmarking helps us to save all bookmarked data base of social or any services related sites and our these bookmarked sites can see or visit any one. But there are also some social bookmarking services provider sites, which can make our bookmark private.

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To me, Social Media Optimization (SMO) is the things you can do ‘on site’ to your website where as Social Media Marketing (SMM) is the things you do off-site. This is slightly different to SEO where it can be done on site and off site. Confused yet?

SMO is a subset of overall SMM just like SEO (Search Engine Optimization) is a subject of SEM (Search Engine Marketing). Instead of repeating what has been perfectly said around the web

Social Media Optimization

SMO refers to the process of refining a website (optimizing it) so that it’s awareness and content are easily spread through social mediums and online communities by users and visitors of the website. This can include anything done “on-page” such as improving the design and usability of the website so that it becomes more compelling to users, in an effort to help them spread it through social media sites. The simplest example of SMO is represented by all the “digg this” and “add to delicious” icons and links that are all over the web today.

Social Media Marketing

SMM on the other hand plays more of an active role in relation to social media by referring to the creation and distribution of content and other messages through the social web by some form of viral marketing. This can be anything from creating compelling content that gets bookmarked and even hits digg’s homepage to spreading a viral video by putting it on YouTube and other social media websites. It’s about the things that are done off-site, for example, participating in online communities where your customers hang out would be an active role that falls under SMM.

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Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.

There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again.

If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.

Advantages of Social Media Marketing

• Customer interaction
• Increased sales
• Cost effective
• Increased Branding
• Increased Awareness
• Increased Site Traffic
• Increased Rankings
• More Subscribers
• Better ROI
• Building Back links

Why do Social Media Marketing?

Every day, someone out there, somewhere is discussing something important to your business. They could be discussing your brand, your company executives, your competitors, or your industry.

Either they are hyping up your company and generating positive buzz about your products, or they are criticizing your service and sowing the dissention over the value you bring to your industry, and humanity in general.

According to internet marketing expert :-

A great brand can take months, if not years, and millions of dollars to build. It should be the thing you hold most precious.
It can be destroyed in hours by a blogger upset with your company.

A new product launch could take hundreds of TV commercials, dozens of newspaper ads, and an expensive ad agency.
It can also spread like a virus with the praise of just one customer, at one message board.

A company can dominate market share, throttle competition and hold the #1 brand in the world.
It can also crash in months if it fails to listen to what its customers want.

This is happening whether you like it or not, so why not join in on the discussion? By participating in online conversations you can contribute your valuable expertise, quell misconceptions and doubts about your company, product, or industry and grab some more valuable web marketing the process.

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The Semantic Web is an evolving extension of the World Wide Web in which the semantics of information and services on the web is defined, making it possible for the web to understand and satisfy the requests of people and machines to use the web content.

The semantic web is a vision of information that is understandable by computers, so that they can perform more of the tedious work involved in finding, sharing and combining information on the web.

One promise of the Semantic Web is increasing the relevance of websites without visitor effort - visitors will get more of what they want and less of what they don't when they arrive at a website. Ultimately, the entire Web is going to get more relevant for each of us. Semantic Marketing enables your website to deliver more meaningful interactions with the majority of visitors. When you increase the relevance of your website, more visitors will stay longer and go deeper into your content. This results in more visitors becoming prospects, and ultimately, more customers.

Semantic marketing is very effective way of web marketing. Semantic marketing makes a determination about each visitor upon arrival and displays relevant content, simplified navigation and/ or supportive imagery. Today, we use pre-session, detectable attributes in the absence of a unified system for ontological matching.

Here are 7 possible missions for "semantic marketing":

1. Marketing becomes the champion of generating the underlying data.
2. Marketing views categorization, metadata, RDF graphs, relevant microformats, etc., as a new kind of market positioning and placement -- "semantic branding", if you will.
3. Marketing takes a much broader view of distribution and promotion of its semantic web data in search engines and vertical networks (SEO++), including the sponsorship or creation of new niche semantic networks.
4. Marketing comes up with new ways to incentivize the conversion of semantic web interactions in real business objectives.
5. Marketing will have a real challenge with tracking and attributing distributed data in the semantic web to measure its impact -- from multi-touch marketing to micro-touch marketing. Hard problem but entrepreneurial ingenuity will prevail.
6. Marketing will want to leverage other people's data in their own value-add mash-ups (interesting "joint venture" semantic data partnerships), as well as for internal-only apps focused on market research and competitive intelligence.
7. Marketing will need to be concerned with brand protection in the semantic web: quality control to watch for bad data, conflicting data, competitive misuse, etc.

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Benefits of Ecommerce Services

• Purchases can be made 24 hours a day, 7 days a week.
• Ease of purchasing goods.
• Your marketplace is larger.
• Payment for your goods or services can be make immediately.
• More convenient for customers.
• Can increase your profit and turnover.
• Reduces your overheads.
• Transactions can be processed quicker.
• You can quickly update prices.
• More secure than a cheque.
• Can increase your sales potential.
• Can lead to increased profits.
• Can lead to lower phone costs and cuts down on paperwork.
• Can lead to automated customisation of products, online by your customer.
• Leads to increased productivity.
• Most payment providers will charge you a percentage commission for using their services, for example World pay charge 4.5% of the transaction fee. There are others, eg. pal pay, hsbc, world pay etc.

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Electronic commerce, commonly known as e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily since the spread of the Internet. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have electronic commerce presence on the World Wide Web.

• E-commerce can be divided into:
• E-tailing or "virtual storefronts" on Web sites with online catalogs, sometimes gathered into a "virtual mall"
• The gathering and use of demographic data through Web contacts
• Electronic Data Interchange (EDI), the business-to-business exchange of data
• e-mail and fax and their use as media for reaching prospects and established customers (for example, with newsletters)
• Business-to-business buying and selling
• The security of business transactions

E-tailing or The Virtual Storefront and the Virtual Mall
As a place for direct retail shopping, with its 24-hour availability, a global reach, the ability to interact and provide custom information and ordering, and multimedia prospects, the Web is rapidly becoming a multibillion dollar source of revenue for the world's businesses. A number of businesses already report considerable success. As early as the middle of 1997, Dell Computers reported orders of a million dollars a day. By early 1999, projected e-commerce revenues for business were in the billions of dollars and the stocks of companies deemed most adept at e-commerce were skyrocketing. Although many so-called dotcom retailers disappeared in the economic shakeout of 2000, Web retailing at sites such as Amazon.com, CDNow.com, and CompudataOnline.com continues to grow.

Market Research
In early 1999, it was widely recognized that because of the interactive nature of the Internet, companies could gather data about prospects and customers in unprecedented amounts -through site registration, questionnaires, and as part of taking orders. The issue of whether data was being collected with the knowledge and permission of market subjects had been raised. (Microsoft referred to its policy of data collection as "profiling" and a proposed standard has been developed that allows Internet users to decide who can have what personal information.)

Electronic Data Interchange (EDI)
EDI is the exchange of business data using an understood data format. It predates today's Internet. EDI involves data exchange among parties that know each other well and make arrangements for one-to-one (or point-to-point) connection, usually dial-up. EDI is expected to be replaced by one or more standard XML formats, such as ebXML.

E-Mail, Fax, and Internet Telephony
E-commerce is also conducted through the more limited electronic forms of communication called e-mail, facsimile or fax, and the emerging use of telephone calls over the Internet. Most of this is business-to-business, with some companies attempting to use e-mail and fax for unsolicited ads (usually viewed as online junk mail or spam) to consumers and other business prospects. An increasing number of business Web sites offer e-mail newsletters for subscribers. A new trend is opt-in e-mail in which Web users voluntarily sign up to receive e-mail, usually sponsored or containing ads, about product categories or other subjects they are interested in.

Business-to-Business Buying and Selling
Thousands of companies that sell products to other companies have discovered that the Web provides not only a 24-hour-a-day showcase for their products but a quick way to reach the right people in a company for more information.

The Security of Business Transactions
Security includes authenticating business transactors, controlling access to resources such as Web pages for registered or selected users, encrypting communications, and, in general, ensuring the privacy and effectiveness of transactions. Among the most widely-used security technologies is the Secure Sockets Layer (SSL), which is built into both of the leading Web browsers.

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